What significance does the continuing development of digital media technology have for media institutions and audiences?
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. To what extent do you agree with this statement, in the media area you have studied?
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?
